The Science of Silent Selling

Consumers are powerfully influenced by messages they never consciously see and sounds they fail to hear.

Key topics covered in this groundbreaking presentation include:

  • The differences between subliminal, supraliminal and semiliminal selling.
  • The strange early history of subliminal advertising.
  • The science of semiliminally perceived sales messages.
  • Priming cues that influence silent selling.
  • How emotional responses to brands can be semiliminally triggered.
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