Splurchases! – Science and Impulse Buying

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Understanding why consumers’ buy on impulse can make a significant difference to your bottom line. Key topics covered in this groundbreaking presentation include:

  • How unconscious wants and needs trigger impulsive purchases.
  • The influence of emotions on the impulse buy.
  • The part played by the ‘pleasure’ hormone dopamine in rewarding impulse buying.
  • The role of the brain’s frontal regions in inhibiting impulses.
  • How ‘sensory cues’ prime impulsive purchasing decisions.

This lecture is based, in part, on original research conducted for my best-selling book Impulse – Why We Do What We Do Without Knowing Why We Do It to learn more click here.


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