Years of knowledge and experience enable David to provide practical, highly targeted information and insights.” Graham Lancaster – Euro RSCG
Measuring effects of London’s Oxford Circus air quality on the brain as part of the Febreze campaign.
I worked as a journalist and photographer in Fleet Street for more than ten years. My stories and pictures were published the National press and magazines such as Life, Match, Stern and Oggi. You can see some of the pictures I took at www.dlpl.org
Following training in broadcast journalism by the by the BBC, I presented a number of TV and radio programmes, winning a Sony award for my series Sporting Partnerships on Radio 5 Live! I also undertook an increasing amount of PR assignments and worked as a special consultant to Biss Lancaster, now Euro RSCG.
After leaving journalism I returned to university, obtaining a First Class Honours degree in psychology from the University of Westminster and a doctorate from the University of Sussex.
This unusual background means that I fully understand both media demands and the importance of academic credibility in science based PR stories.
In collaboration with my team of scientists at Mindlab International Ltd (an independent research consultancy based at the University of Sussex of which I am Chairman) I devise and deliver PR oriented stories with wide media appeal. These are designed to be visually interesting as well as highly relevant to the brand message and the demographic for which it is intended.
A PR commissioned study for Cadbury’s investigating whether kissing or eating chocolate was the greater turn on. The story generated extensive newspaper, social media, radio and TV coverage three examples of which are shown below.
“I just wanted to say thank you for the fab report you produced for us following our experiment – it really is top quality and has made our job so much easier! The results were perfect and really added strength to our press information – the client was thrilled! The introduction was brilliant too and we actually quoted some of it in the release and also plan to do so in forthcoming advertorials, along with the graphs and images.” Berenice Pretlove Senior Account Manager Febreze Campaign
Click to see examples of my PR works undertaken by Mindlab
I can help by…
Providing free advice and assistance in the early days of the project and later, through my team at Mindlab International, offer guidance in designing the survey questions or research project and later by analysing the data and preparing a comprehensive report written in non-technical language.
I can provide a quote, with strong media appeal, for the press release and also undertake media (radio, TV, print media interviews) days as your a brand spokesperson. Broadcasts can be undertaken from either a London studio (I work with all the major companies such as Markettiers, On-Broadcast, 4-Media and Maple Street Creative) or via my own fully equipped studio.