Consumers are powerfully influenced by messages they never consciously see and sounds they fail to hear.
Key topics covered in this groundbreaking presentation include:
- The differences between subliminal, supraliminal and semiliminal selling.
- The strange early history of subliminal advertising.
- The science of semiliminally perceived sales messages.
- Priming cues that influence silent selling.
- How emotional responses to brands can be semiliminally triggered.